What is Content Marketing?

What is Content Marketing?

Content marketing could even be a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.

Content marketing is an umbrella term covering a gaggle of strategies, techniques, and tactics to satisfy business and customer goals by using the foremost relevant content to serve, attract, convert, retain, and interact customers. The content uses blogs, podcasts, videos, and social media sites as a vehicle. It’s a practice now getting employed by 86% of companies today. However, effective content marketing is not easy to hunt out.

Goals of Content Marketing

Given the very fact that content plays a task in virtually all marketing techniques and tactics, there are not any goals that can’t be reached using content. However, from a content marketing perspective, we see that marketers specialize in some key goals like −

• Brand awareness
• Lead generation
• Engagement
• Sales
• Lead nurturing
• Customer retention and loyalty
• Customer evangelism
• Up-selling and cross-selling

Although these are the typical goals found in content marketing research, think out of the box and look at the goals of your “audiences”.

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What is website marketing?

What is website marketing?

Website marketing is that the strategic promotion of an online site to drive relevant traffic to the situation . The goal is typically to attract folks that could even be interested by a company’s products or services. More traffic coming to a site means more opportunities to put your value proposition before potential customers.

The goal of most website marketing strategies is to rank highly in program results pages (SERPs) through the implementation of program optimization (SEO) tactics, content marketing, social media engagement, and other digital and offline efforts.

In the majority of industries, pages that rank within the primary SERP position gets quite 50% of the traffic for his or her target keywords. There’s a steep drop-off for pages ranking within the second and third positions, and pages in positions 5-20 compete for fewer than 5% of traffic.

Properly managed, an internet site marketing strategy can help your business attract new customers and ultimately expand your business’s share of the market.

Your website is your best marketing tool.

These days, your brand’s website is that the first channel during which users can study your brand and take actions that directly contribute to the expansion of your business. Inbound digital marketing strategies are shaped quite funnel. 

Your customers are on the web , using search engines, browsing articles, and using apps. It’s the work of your inbound strategy to tug people toward your website where they go to read and consider your content, and ultimately make a sale decision. 

An optimized website provides a branded customer experience that answers questions and demonstrates the unique value of your offerings. Every aspect of your brand’s online presence radiates out from your website. Keep reading to hunt out out more about the because of maximize your website marketing strategy.

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What is Pay-Per-Click (PPC)?

Whether you’ve heard slightly about PPC marketing and are curious to seek out out more, otherwise you already know that you simply want to use PPC to plug your business, but aren’t sure where to start out, you’ve come to the right place!

What is PPC?

PPC stands for pay-per-click, a model of internet marketing during which advertisers pay a fee whenever one of their ads is clicked. Essentially, it’s how to shop for visits to your site, instead of attempting to “earn” those visits organically.

Search engine advertising is one of the foremost popular sorts of PPC. It allows advertisers to bid for ad placement during a search engine’s sponsored links when someone searches on a keyword that’s associated with their business offering. for instance, if we bid on the keyword “PPC software,” our ad might show up within the very top spot on the Google results page.

A lot goes into building a winning PPC campaign: from researching and selecting the proper keywords to organizing those keywords into well-organized campaigns and ad groups, to fixing PPC landing pages that are optimized for conversions. 

Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, resulting in higher profits for your business. So if you would like to start out using PPC, it’s important to find out the way to roll in the hay right.

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What is digital marketing?

At geeks dice, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So, we decided to answer them.

What is digital marketing?

Digital marketing is the use of the web, mobile devices, social media, search engines, and other channels to communicate and understand consumers and behaviors. Some marketing experts consider digital marketing to be a completely new endeavor that needs a replacement way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

Digital Marketing Channels

• Pay-Per-Click (PPC) Advertising
• Website Marketing
• Content Marketing
• Email Marketing
• Social Media Marketing
• Affiliate Marketing
• Video Marketing
• SMS Messaging
• Search Engine Optimization (SEO)
• Online PR

                                                                                                                                   

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Microsoft Office 365 User creation Guide

Login to https://login.microsoftonline.com

1.    After successful login click admin icon

2.       On the left menu of your admin panel under Usersmenu click on Active users

3.       You will not be able to see a list of all active users in order to add new user click on Add a user button

4.       A form will popup to create user account please fill the form and click next

·         Click Auto Generate password (It will automatically generate random strong passwords for first login)

·         Click Require users to change their password when they first sign in

·         Click Send password in email upon completion and provide email address where you want to receive default passwords.

·         Click Next > Next > Next > Finish Adding

A new user will be created and new passwords will be shared to the Provided email address

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How to install and set up Webmin on Ubuntu /linux

Introduction

Webmin is a web-based control panel for your linux server which can be used to manage and operate your linux using web-based GUI. We personally use the interface to manage our storage server.

Webmin is more likely an interface designed for administrators who want to control server activities from within or outside the server over a network. In this tutorial will be setting up webmin on Ubuntu 18.04.

Requirements

1. Installed Ubuntu 16.04 or higner

2. An active internet connection.

Updating Server

First thing first, we recommend updating your server everytime before installing any package to you linus OS. use the command below to update.

sudo apt update

Installing Webmin

• Before you begin installing webmin it is required to installl apache on our server (Apache is platform used to run webmin and other browser based applications in Linux)

  sudo apt install apache2

• Restarting apache

  sudo systemctl restart apache2

• Downloading webmin: now we will need to download webmin by using the command below

  wget http://prdownloads.sourceforge.net/webadmin/webmin_1.941_all.deb

• Installing Webmin Dependencies: If it is a new server it might complain for missing dependencies which can be downloaded and installed using the command below

  apt-get install perl libnet-ssleay-perl openssl libauthen-pam-perl libpam-runtime libio-pty-perl apt-show-versions python

• Installing Webmin: use dpkg command to install the downloaded file

  dpkg --install webmin_1.941_all.deb

Once completed it will give you an output similar to the output below

Webmin install complete.
You can now login to https://your_server_ip:10000

Go to your browser and type the output link and you are done setting up webmin.

Below is the link to a video for better understanding.

In our next post we will be learning some basics of webmin and on later posts diving deep to setup samba shares using webmin, Stay tuned.

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How to install and setup Samba Server in Ubuntu/Linux

What is Samba?
Samba is program which allows end users to access and use file, printers and other shared resources over a network. Shared resources can also be accessed by other operating systems like Windows or Mac.

In this Guide we will be installing and configuring samba on Ubuntu server to access a folder through windows and mac.

Requirements

• Ubuntu 16.04 or higher
• Local area network to access files across.

If you have all the things ready, let’s begin.

Installing Samba

1. Before installing samba we will make sure all our repositories are update by using command below
   

   sudo apt update

2. Once the update is completed successfully we will be ready to install samba by using

   sudo apt install samba

3. Optional: To check if the installation of samba is successful or not we can use the command

   whereis samba
   

4. It should give you the following output
   

   samba: /usr/sbin/samba /usr/lib/samba /etc/samba /usr/share/samba /usr/share/man/man7/samba.7.gz /usr/share/man/man8/samba.8.gz

Creating directory and setting up Samba Share

Now that we have installed samba we will be creating a new directory and sharing it across our network

1. To create a directory we use the command mkdir
   

   mkdir /home/<your user name>/share

using above command we have created a new directory/folder which we will be sharing, also make sure that <your user name> should be replaced by your username on ubuntu. ie. mkdir home/geeksdice/share

• To configure samba file we need to go to the path which is etc/samba/smb.conf. To edit the samba configuration file use the below command

  sudo nano /etc/samba/smb.conf

• Using the above command will open the configuration file and at the bottom of the file the following lines needs to be added in order to share the folder we have created earlier

  [share]
      comment = My first share on Ubuntu
      path = /home/username/share
      read only = no
      browsable = yes

• To save the file Ctrl+O (press and hold Ctrl button and press O) and to exit use Ctrl+X (press and hold Ctrl button and press X)
• Once we have successfully saved the configuration file we need to restart samba services by typing

  sudo service smbd restart

  or by using the following command below

  sudo systemctl restart smbd

• Now in order to access the files from other computers on the network we will need to allow samba through ubuntu firewall, to update ubuntu firewall we will type

  sudo ufw allow samba 

Creating users account for samba

• In order to access samba we need to create user password as it does not use default username password, to setup samba password for our user we will type

  sudo smbpasswd -a username

Note: Username must be same as your system account else it won’t be saved

Connecting to a share

On Windows: Go to run type the path of your share and press OK

On Ubuntu: Open the file manager type the path and press enter

On MacOS: On the finder menu click Go> Connect to the server type the path and press enter

Below is the a video demonstrating installation of samba server

In this post we have assumed that you already have a Ubuntu/Linux server installed but in case you want us to write a post on how to install samba server, let us know on the comments section below.

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Solved: Windows could not complete the installation. To install windows on this computer, restart the installation.

The error we occasionally face while installing windows after adding usb drivers in motherboards for 6th or above generation processor.

This can be resolved by running msoobe.exe from oobe directory in system32 folder.

Step 1: Press and Hold Shift+F10 you will see a command prompt windows opened in your screen reference image below.

Step 2: Type cd oobe and press enter.

Step 3: type msoobe and press enter this will restart the pending installation.

Enjoy 🙂

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How to install and configure Epson PLQ20/30

Although it seems like a headache installing epson PLQ20 which is is actually not, today we will take you thru the easy steps on how to install Epson plq 20/30, we are sure mastering it is not a problem just go thru the video once and it is as easy as it looks like.

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How to create pdf files directly from word or excel

We have tried to create a quick video to help to install PDF addons in Microsoft office.

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