Over 60% of websites now employ SSL and HTTPS as their first line of defense. But what are the benefits that SSL brings, and why should you get an SSL certificate on your website.
5 Benefits of Using SSL Certificate
1: Protect the data of you and your users
By encrypting the data being transferred to and from the situation with 256-bit encryption; it protects it from being read by anyone malicious who tries to urge access. Albeit there are a knowledge breach and few of the knowledge are intercepted. it will make it almost impossible to be understood because of the extent of an encryption it involves. Your visitors can feel safe within the knowledge that their data is in good hands.
2: Reduce the risk of phishing
Those visual indicators we mentioned above are also key to preventing phishing. If you’re unfamiliar, phishing websites are false sites made by people who aim to steal user data. They’re often very convincing replicas of legitimate websites, and inspect to trick visitors into entering their personal information. A legitimate SSL certificate on your website may be a clear way of showing that you’re the important deal which can help your visitors avoid phishing attacks.
3: Increase your search engine ranking
How highly an internet site ranks in program results is vital to its success. In 2014, Google announced that it might start including SSL and HTTPS as an element in its search rankings – and with numerous websites using SSL, the truth is that without a legitimate certificate, an internet site is extremely unlikely to rank highly (or at all). Google visibly supports and endorses the utilization of SSL certificates to secure your website.
4: Secure your customer payments
The encryption we talked about in point two also obviously applies to payment data. When your customers are sending their card details to your site, having HTTPS within the address bar shows that you’re encrypting and protecting those details. In fact, PCI (Payment Cards Industry) regulations require a minimum of 128-bit encryption on any payment data being transmitted, so if you’re taking payments from customers, having an SSL certificate is that the bare minimum.
5: Showing your users you can be trusted
We’ve said it already: in particular of these technical points, an enormous advantage of having an SSL certificate is that your customers know they will trust you. For those that use the online often, having the padlock icon next to your URL gives you legitimacy.
Without one, many potential visitors might simply avoid your site. Google itself adds to the present – if you are trying to navigate to a site that’s running on the sole HTTP using Chrome, you’ll be shown an intimidating screen with a warning symbol. It warns you that the connection isn’t secure.
It’s like having an enormous warning barrier outside a store , warning those trying to enter that they could have their wallet stolen if they are going in. Visitors to the location then need to click on a really small advance button to truly reach the unsecured website.
All of those factors break down visitor trust, which further impacts your program rankings – if users are leaving the web site without clicking on anything (bouncing), it reflects badly on your statistics.
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